Why? Simply put, because they hit the road.  Hitting the road and presenting your franchise sales opportunity in designated markets is the single most effective way to generate leads and close deals in target markets.  Couple of key benefits:

• Controlled growth: Where you grow is as important as when you grow and how fast. More often than not, franchisors award franchises where they have leads. This results in opening franchises in B & C markets before major markets are mastered. Ultimately, pulling down average unit volumes in exchange for minor top line sales growth.
• Looking a candidate in the eye: Even in today’s world of social media, blogs, and interactive websites, candidates still buy franchises from people they like and trust. Showing up in a market builds creditability and creates trust between the sales person and the candidate.
• Sense of Urgency: Using the seminar strategy to present a limited number of opportunities to a room full of candidates creates a sense of urgency as candidates petition to be awarded the prime locations.

Having executed hundreds of franchise sales seminars, the FRANDEAVOR team can assist you in all aspects of planning a franchise sales show. Contact us today at Christine@frandeavor.com or call 949-498-2611.

Tags: franchise development, franchise lead generation, franchise sales

This entry was posted on Tuesday, March 30th, 2010 at 1:40 pm and is filed under Franchise Lead Generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.