This month I took on a special lead generation project for a major sub franchise (for those of you who know me, yes it is the same major sub franchise that I gave the better part of a decade to).  Our goal was pretty simple, generate as many leads as possible, stay on budget, and oh yeah try and come up with something new.

With my proposal in hand, I went to one of the major franchise portals. (No, I didn’t actually have to speak to the devil to get an appointment).  Working with a web portal is about as far from “new” as I could get.  However, I took advantage of a new service many of them are offering: an opportunity to send an email blast to their database. Using the portals database of prospects, I sent out an exclusive offer to 120,000 prospect email addresses.  Huge results!  The email blast yielded over 1000 leads within a week.

Couple of things to keep in mind in a portal email blast:

1. Confirm how many blasts are going out in the month. You may not get a straight answer but you don’t want your blast going out on the heels of another brand.
2. Get everything the portal promises in writing, this is still a new service for most and they don’t have all the terms worked out.
3. Content: the portals are not writers and they aren’t experts on your brand. Stay active in the creative development of both the email content and landing page.

If you are interested in having FRANDEAVOR manage an email blast on your behalf, please call 949-498-2611 for more information.

Tags: franchise development, franchise lead generation, franchise sales

This entry was posted on Wednesday, September 23rd, 2009 at 1:40 pm and is filed under Franchise Lead Generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.